To promote luxury brand Montblanc as a high-quality manufacturer of outstanding chronographs, we developed a global mobile photo project:The Montblanc Worldsecond. Inspired by the idea of recording time, we designed a unique mobile app for iPhones and Android devices which makes it possible for all participants to take a picture simultaneously -
determined by the app‘s integrated self-timer and shutter release. In total, there are sixty Worldseconds for the users to take part in.Thanks to this app, and thanks to thousands of participants around the globe, we were able to create universally shared mosaics of pictures taken all around the world. In the very same moment.
In less than two months, the campaign has created a 57% increase of Montblanc Facebook fans, a 67% increase in Twitter followers, and the campaign video being by far Montblanc‘s most successful video, making up over 30% of the total channel views.
The Montblanc Worldsecond mobile app, available for iPhone and Android devices, features an integrated self-timer which lets users take a picture in exactly the same instant. The app has full photo filter and social media sharing functionalities, enabling users to give their images a high-quality touch and share them in their favorite social networks.
All photos taken by the users appeared on the campaign website, where they formed globally shared mosaics of pictures taken in the very same moment: A unique photo-by-photo journey around the world. Users created galleries of their favorite images and shared them in their social networks.